Curiate, a data science company, is disrupting the audience measurement industry by analyzing WHY viewers watch a show, versus only measuring how many people are watching. Curiate determines what viewers find most interesting about a television show by evaluating the things they ask about, search for, and engage with – regardless whether they watched on broadcast, cable, streaming, or download. By better understanding viewer motivation, Curiate helps media providers, content creators, and advertisers grow and retain their audiences and gives the industry more actionable information on what content they should acquire, promote, or produce. Visit gocuriate.tv for more information.